JIM KUNNS · PRE-LAUNCH

40% of your brain is still stuck on yesterday.

I thought I needed more discipline. I didn't. I'm a crypto trader — I learned this during a 3-month losing streak where my brain was still running yesterday's trades while I placed today's. Every system I tried assumed I started clean. I didn't.

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Book out September 22nd · Jim Kunns · 6 months, 100+ papers, no guru stuff

ATTENTION RESIDUE
COVER REVEAL · SEPTEMBER 22nd
JIM KUNNS
Attention Residue book cover — Jim Kunns
01 / DIAGNOSIS

You're not distracted. You're carrying residue.

Yesterday's meeting that ended with no decision. That vague email. The task you left mid-thought. Your brain keeps the file open and checks it every few minutes.

That's up to 40% already taken while you're 'working.'

This isn't a metaphor. Sophie Leroy measured it in 2009. Gloria Mark tracked it for 20 years — average time on one screen is now 47 seconds. Almost every timer, app, and Deep Work block you tried was built for a brain that starts at zero. Yours doesn't.

RESIDUE LOAD 0%
TAP A LOOP TO CLOSE IT — WATCH THE LOAD DROP
AVG. TIME ON ONE SCREEN 0:00
02 / START HERE

Start here. See where your 40% lives.

Download the Heat Map worksheet from Chapter 2. Same one I used. Most people find 30-50 open loops the first time they do it.

Takes about 4 minutes. You'll get a number, not a pep talk.

You'll also get launch notification and occasional high-signal notes. Unsubscribe anytime. I don't do spam.

03 / THE BOOK

This isn't another habit list.

01 THE MECHANISM

It names the mechanism the $80B industry makes money by ignoring — attention residue. A permanent fix isn't in their business model.

02 THE PROTOCOL

It gives you Clear-Cut-Bridge. Close the loop, reset your body, point at the next task on purpose. 12 seconds, 90 seconds, or 9 minutes — depending on what life allows. Not another calendar template.

03 THE REAL LIFE

It has a full section for real life: ADHD, ER / support / teaching, anxiety, shift work, caregiving. If your job doesn't allow monk mode, this part is for you.

04 / THE RECEIPTS

Built from the papers, not the summaries.

LEROY 2009 ZEIGARNIK 1927 GLORIA MARK — 47s RAICHLE MEYER NASA LOAD FRAMEWORKS

I didn't invent residue in a lab. I felt it while trading — couldn't make clean calls. Then I took six months off and read the actual papers. The protocol in the book is what I built when the usual advice fell apart.

When I'm not trading, I do pro bono criminal defense work. Same thing there: when attention is fractured, people make worse calls about their future.

05 / ONE QUESTION

One question.

If you got 40% back — about 3.2 hours of real presence in an 8-hour day — what's the one problem you'd finally have space to solve?

Not a work problem.

The real one.
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Book out September 22nd. Early list gets Chapter 1.